Market Research in Business free essay sample

Bubble tea is originated in tea shops in Taiwan during the 1980s, which consist of pearl milk tea and other similar tea and juice beverages. The tea and the flavoring was shaken vigorously to produced frothy bubbles in the beverage. Bubble tea begins its international recognition spreading from Taiwan to other Asian countries before travelling to North America via the Asian community in Vancouver and the West Coast. Now bubble tea can be found across the country. The competition of bubble tea is very stiff in Singapore due to the ease of entry as starting capital, labor and equipment cost are low, specialized knowledge is also not really required. There we can find bubble tea shops everywhere from shopping malls to housing estates. Apart from the famous bubble tea brandings like Sweet talk and KOI, there are still many other small ones, and with the presence of so many bubble tea brandings and choices, none of them is large enough to dominate the industry. We will write a custom essay sample on Market Research in Business or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With the high level of competition, more ideas to improve business is needed from advertising, promotions to other services. As of today, one of the services provided by a few bubble tea companies will be deliveries. And according to our background research, many of these delivery services are made with requirements of minimum purchase or within their range of service. Therefore, our client is now considering the possibility of enhancing the service in targeting households. This will be classified under existing products; new markets under the Strategic Framework For Market Research In Business Expansion as show in figure 1. 1 Figure 1. 1 Strategic Framework For Market Research In Business Expansion [pic] Aims and Objectives The overall aim of the study is to measure the profitability of delivering bubble teas to household. The three specific objectives include; ) To examine how popular bubble teas are needed in household settings 2) To identify attitudes of our clients delivery service and their competitors 3) To identify how our clients delivery service can adapt to customers needs Below are the further details under each objectives 1) To examine how popular bubble teas are needed in household settings This objective will look into the need of bubble teas in household. It will establish on the frequency of households consuming bubble teas and the number of cups of bubble teas that are consumed each week. It will also look at on what occasions or celebrations will bubble teas be more welcomed. Most importantly this objective will also attempt to identify what should constitutes the target audience. 2) To identify attitudes of our clients delivery service and their competitors This objective will look into which group of households are more likely to consume bubble teas. Under this objective, it will give an indication of what type of bubble teas are usually preferred and how much more will they be willing to pay for delivering services. It will also establish what other bubble teas delivery services from competitors are they aware of in order to prompt awareness for our client. 3) To identify how our clients delivery service can adapt to customers needs The last objective will look into the need of our clients customers and potential customers, what are their needs and expectations regarding the deliveries of bubbles teas to their house and what our client can do in order to achieve higher level of customers satisfaction.

Abstractions in PowerWriting essays

Abstractions in PowerWriting essays There are many abstractions in the Declaration of Independence. These abstractions such as: rights, freedom, liberty and happiness have become the foundations of American society and have helped to shape the "American Identity." Power, another abstraction that reoccurs in all the major parts of the Declaration of Independence plays an equally important role in shaping "America identity." One forgets the abstraction of power, because it appears in relation to other institutions: the legislature, the King, the earth, and the military. The abstraction of power sets the tone of the Declaration, and shapes the colonists conception of government and society. Power in the Declaration of Independence flows from distinct bodies within society such as the King, the legislature, the military, The Oxford English Dictionary defines power as, "the ability to do or effect something or anything, or to act upon a person or thing" (OED 2536). Throughout the ages according to the dictionary the word power has connoted similar meanings. In 1470 the word power meant to have strength and the ability to do something, "With all thair strang *poweir" (OED 2536) Nearly three hundred years later in 1785 the word power carried the same meaning of control, strength, and force, "power to produce an effect, supposes power not to produce it; otherwise it is not power but necessity" (OED 2536). This definition explains how the power government or social institutions rests in their ability to command people, rocks, colonies to do something they otherwise would not do. To make the people pay taxes. To make the rocks form into a fence. To make the colonists honor the King. The colonialists adopt this interpretation of power. They see power as a cruel force that has wedded them to a King who has "a history of ...

Scotish Heritage Essay Example | Topics and Well Written Essays - 1500 words

Scotish Heritage - Essay Example This paper outlines the cultural heritage of the Scottish ethnic group in America. American society views the Scottish group as a group of individuals who actively participate in the political processes of America. Even as election periods may spawn much discussion on the Irish vote or the German vote or the Jewish vote which may affect the turnout of such elections, discussions about the Scottish vote are few and far between. This is not to say however that there is no Scottish vote or that their votes do not have any impact on the turnout of elections; however, it goes to show that the Scottish group has an inherent desire to be a good American. In this sense, the Scottish voter would participate well in the political processes without having to raise a major shift in known and established trends in voting. As proof of their participation in politics, the names of James Beck, a representative from Kentucky, David Henderson, from the state of Iowa, Arthur MacArthur, as an associate justice of the US Supreme Court, and General Douglas MacArthur, have been brought to the table. Their participation in American politics has been exemplary and highly noted by their colleagues and by citizens alike. The essay concludes that the Scottish ethnic group has had a major impact on the political, social, and educational processes in the United States. They have been active participants in politics and governance and have helped in the development of educational and enlightenment processes.